With the abundance of mobile devices and the emergence of BYOD business organizations, Enterprise mobility solutions have become one of the hottest trends in 2013. It is expected that enterprise mobility will remain in the limelight during the years to come. Ovum has mentioned Enterprise mobility as one of the key trends that will shape the marketing in 2014.
Mobile enterprise applications are driving the mobility of businesses, changing the way people work, and transforming organizational processes. Many organizations have already embraced mobility as an integral part of business operations. However, this year and the next experts are predicting that the major trend will be mobilizing internal business processes and allowing employees to perform from their own devices.
Adrian Simpson, Chief Innovation Officer of SAP UK, has predicted that user experience is going to be a bigger challenge than ubiquitous access to mobile platforms for enterprise mobility solutions.
In terms of usability and design, enterprise mobile applications are yet to catch up with mainstream consumer apps. With the increasing importance of enterprise applications, it is likely that business organizations will not be happy anymore with the same look and feel that they are using for last decade. Charles Phillips, CEO of Infor, mentioned in a speech in April that enterprise software ‘sucks’. Phillips even accused SAP, the industry leader for enterprise applications, for looking like ‘it was designed in the 80s’.
SAP has recently taken user experience of its applications into consideration quite seriously and developed a UX strategy for the existing applications and new applications. SAP declared that the mission of its UX is to ‘Deliver attractive applications that make people successful at work’. SAP wants to ensure a holistic experience for the users that covers all the aspects of a user’s interaction with the products, systems, processes and services. In order to reach this objective, SAP focuses on three particular areas: developing consumer-grade UX for the new applications, improving the UX of existing applications and software, and enable the users to modify the UX of SAP applications.
A successful BYOD enterprise needs applications that emphasizes on both user experience and functionality. At Promenta, application developers are aware of the importance of the UX for enterprise mobility applications. The design and development of enterprise solutions at Promenta is in line with the UX strategy of SAP. Promenta identifies 5 major characteristics of enterprise application UX and incorporate these characteristics with the enterprise mobility solutions it provides.
Decomposed: Decomposition of complex processes into tasks is one of the key challenges to ensure a consumer-grade UX. Promenta strives to break down processes into units of single tasks and provide the users with only the tasks that he/she needs to perform.
Minimal: Minimalism refers to the philosophy of getting rid of unnecessary elements. Enterprise mobility solutions with good UX should have nothing more than it requires. Designers of Promenta focus on the minimal use of design elements, color and text during the design and development phase.
Responsive: Enterprise mobility applications should have a responsive design that is capable of adapting itself to all types of device and all sizes of screens. At Promenta, the developers test the adaptability of the applications with every possible device and channels to ensure the responsiveness of the UX.
Fluid: Fluidity of Promenta applications depends on two factors: fluidity with the native device and fluidity with SAP solutions. Our designers specifically emphasize on the comfort of users with their own devices. Promenta technology allows native performance of the applications on any device. Besides, as Promenta’s own UX designing principles adhere closely with the UX strategy of SAP, Promenta applications are coherent with SAP in terms of UX.
Persona-defined: User persona management of an application is vital. Promenta allows a defined user to deal with a defined use case across multiple screens. Also, many of Promenta solutions provide multi-persona tasking facility along with the functionality of one-click persona transference.
(Image credit: UsabilityGeek )